Helping architects tell their story with clarity and confidence

LEADING WITH STRATEGY

Your projects speak for themselves — but in today’s competitive environment, clear brand positioning and consistent marketing are critical to winning the clients, partnerships, and projects you want.

I help architecture firms translate the depth of their design practice into clear, compelling messaging and simple marketing systems that support business development, without becoming a burden, and better reflecting your firm's aesthetic quality.

SERVICE OFFERINGS

 

BRAND Positioning & messaging

Help clients define their brand framework by determining their value proposition, distilling their brand personality, conducting a gap analysis, then creating a brand strategy as a roadmap for success today, and safeguarding shifts that will happen tomorrow.

 

Portfolio case study development

Gives clients the vision and tools to inspire and direct their internal design teams and creative partners, translating trend insights into practical guides for developing new products, services and experiential outcomes. Charrettes and vision briefs are utilized to bring clarity, collaboration and momentum to projects.

website content audit & elevated storytelling

Art direction for video content, drone videography, photography, project manage shoots, etc.

Image credit: Al-Jawad Pike Architecture

 

RFQ & Proposal storytelling

Light marketing systems & templates

Exercising placemaking - defining retail, amenity and public art programming - to deliver cultural and commercial value to places in which people live, work, play and gather. Outcomes are connected communities that are thoughtful and considered and have ties to historical and future resilient contexts that give a sense of place.

Image credit: Al-Jawad Pike Architecture

 

elevated storytelling

Allows clients to have a better understanding of the market, target demographic, historical context, and cultural pulse of their business or organization. Insights into trends can be a crucial competitive parameter by enabling clients to gain more clarity in the market landscape and future-proof their organization for success.

A CASE STUDY

STE. MARIE STUDIOS

Coromandel Properties have five projects along the Cambie Corridor with an assortment of product offerings - from rental, co-housing, luxury to mixed-use developments. Utilizing the Product Strategy Approach, the key problem identified was "how do you unify the properties with multiple ownership, at different locations, with every product offering available?" and "how to differentiate from the competition?"

Through the Product Strategy Process, we went through two charrettes with Coromandel's executive team that brought ownership, Marketing, Development and Sales teams together. The deliverable was a comprehensive vision brief that highlighted a clear positioning strategy, a compelling brand story that linked the Cambie story with Coromandel's brand ethos, architectural and interior design look and feel, and programming concepts to connect all five projects.

 

Learn about our services

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

Project Credit: Coromandel on Cambie project contracted through Black Chamber Studio

Image Credits: Project images were used during my time at different companies and have sited individually. These images are not owned by me and are used only for the communication of ideas for design intent only. If you know an image source, please let me know and I will credit it accordingly.