A brand & EXPERIENCE Strategist that creates places of influence™

Evelyn is a strategist and creative leader who works at moments when clarity, direction, and judgment matter most. Her work spans nearly two decades guiding complex hospitality, retail, and mixed-use projects—often where brand, place, and culture intersect.

Her perspective is shaped by executive roles as Brand Strategist at Resonance Consultancy, Head of Creative Strategy at Ste. Marie Studio, and Creative Director at Farmboy Fine Arts, where she worked across brand, art, and interior environments. She brings a rare ability to bridge strategy and experience, helping teams define a clear point of view and carry it through to execution.

Creativity runs deep in her family. Her grandfather founded a design studio in Hong Kong in the 1930s, designing for luxury retailers such as Lane Crawford and producing large-scale promotional posters long before modern printing existed. That legacy shaped Evelyn’s early sensitivity to form, narrative, and how ideas take shape in the real world.

This foundation, combined with formal training in Industrial Design and Marketing, informs a practice that balances intuition with rigor. She moves comfortably between analysis and imagination, helping teams make sense of complexity and arrive at ideas that are both grounded and visionary.

Her work spans international hospitality projects for W Hotels Abu Dhabi, Fairmont Baku, Rosewood Hotel Georgia, and Walt Disney Cruise Line, alongside real estate and placemaking initiatives across North America and the Middle East. She has also led product development work with brands including Hunter Douglas Hospitality, Shaw Hospitality, and Farmboy Fine Arts.

Known for her thoughtful and considered approach, Evelyn brings clarity to ambiguity and care to the creative process—ensuring ideas are compelling to the people who experience them.