brand strategist and creative director

creating places of influence™

Evelyn’s work is informed by a combination of design, business, and strategy. With degrees in Industrial Design and Marketing, she approaches challenges through both analytical and creative lenses, drawing on research, cultural insight, and an understanding of human experience.

With over 18 years of experience, Evelyn has held roles as Brand Strategy Consultant at Resonance Consultancy, Head of Creative Strategy at Ste. Marie Studio, and Creative Director at Farmboy Fine Arts. Her work spans hospitality, retail, mixed-use development, and cultural destinations across North America, the Middle East, and Asia, including projects for Disney Cruise Line, Yas Island, Marriott, Rosewood, Viceroy, and Qiddiya City.

Her perspective is also shaped by a family history in design. Her grandfather founded a design studio in Hong Kong in the 1930s, creating the logo for Vitasoy and developing graphics and visual merchandising for luxury retailer Lane Crawford. Growing up with stories of design and entrepreneurship fostered her curiosity about the relationship between people, culture, and place, and the power of creative ideas to shape how we experience the world.

Today, Evelyn brings a systems-level perspective to brand strategy and creative direction, establishing a defining vision that connects positioning, product, identity, narrative, environments, and programming into a cohesive experience. Working across disciplines and with multiple stakeholders, she helps organizations navigate complexity, align commercial ambition with cultural insight, and bring their vision to life with clarity and character.