CREATIVE Strategist

creating places of influence™

Evelyn's work is informed by an uncommon combination of design, business, and strategy. Trained in both Industrial Design and Marketing, she approaches challenges through analytical and creative lenses, balancing research, commercial realities, cultural relevance, and human experience.

Her perspective has been shaped through leadership roles as Brand Strategy Consultant at Resonance Consultancy, Head of Creative Strategy at Ste. Marie Studio, and Creative Director at Farmboy Fine Arts. Her work has spanned hospitality, retail, mixed-use development, and destinations across North America, the Middle East, and Asia, including projects for Disney Cruise Line, Yas Island, Marriott, Rosewood, Viceroy, and Qiddiya City. Together, these experiences have given her a systems-level understanding of how products, places, brands, and experiences come together within a cohesive vision to create lasting relevance.

Her approach is also informed by a family history in design. Her grandfather founded a design studio in Hong Kong in the 1930s, creating the logo for the iconic brand Vitasoy and developing graphics and visual merchandising for luxury retailer Lane Crawford. Growing up around stories of design, entrepreneurship, and the power of ideas to shape how people experience the world instilled a lifelong fascination with the relationship between people, culture, and place.

Today, Evelyn helps organizations create clarity, alignment, and direction, transforming ideas into products, places, and experiences that are culturally meaningful, commercially relevant, and built to endure.