brand & EXPERIENCE Strategist

creating places of influence™

Evelyn's work is informed by an uncommon combination of design, business, and strategy. Trained in both Industrial Design and Marketing, she approaches challenges through analytical and creative lenses, balancing research, commercial realities, cultural relevance, and human experience.

Her perspective has been shaped through work spanning hospitality brands, destinations, retail, and mixed-use developments across North America, the Middle East, and Asia—including Disney Cruise Line, Yas Island, and Qiddiya City. These experiences have provided a systems-level understanding of how people connect with place and how organizations create lasting relevance.

Her approach is also informed by a family history in design. Her grandfather founded a design studio in Hong Kong in the 1930s, creating work for retailers including Lane Crawford. Growing up around stories of design, entrepreneurship, and the power of ideas to shape how people experience the world instilled a lifelong fascination with the relationship between people, culture, and place.

Today, Evelyn helps organizations create clarity, alignment, and direction—transforming ideas into brands, products, places, and experiences that are culturally meaningful, commercially relevant, and built to endure.