A brand & EXPERIENCE Strategist that creates places of influence™

Evelyn is a strategist and creative leader who works at moments when clarity, direction, and judgment matter most. Her work is shaped by nearly two decades of experience guiding complex hospitality, retail, and mixed-use projects—often where brand, place, and culture intersect.

Creativity runs deep in her family. Her grandfather founded a branding studio in Shanghai in the 1940s, designing for luxury retailers such as Lane Crawford and producing large-scale promotional posters long before modern printing existed. That creative impulse carried through generations, shaping Evelyn’s early sensitivity to form, narrative, and how ideas take shape in the real world.

This foundation, combined with formal training in Industrial Design and Marketing, shaped a practice that balances intuition with rigor. Evelyn moves comfortably between analysis and imagination, helping teams make sense of complexity and arrive at ideas that are both grounded and visionary.

Her work spans international hospitality projects for W Hotels Abu Dhabi, Fairmont Baku, Rosewood Hotel Georgia, and Disney Cruise Line, alongside real estate and placemaking initiatives across North America and the Middle East. She has also led product development collaborations with brands including Hunter Douglas Hospitality, Shaw Hospitality, and Farmboy Fine Arts.

Throughout her career, she has collaborated with brands, developers, and multidisciplinary teams during periods of transition—when a clear point of view is needed to align stakeholders and carry intent forward. Known for her thoughtful, considered approach, Evelyn brings clarity to ambiguity and care to the creative process, ensuring ideas are compelling to the people who experience them.