FROM STRATEGY TO EXPERIENCE: CREATING places of influence™
For over 18 years, Evelyn has shaped international hospitality, retail, and mixed-use developments, guiding organizations through moments of transition and growth— when differentiation, clarity and long-term relevance matter most.
Her expertise combines strategic vision with experience design, establishing the North Star that aligns brand narrative, identity, interior design, programming, product development, and placemaking. She helps teams move beyond aesthetics toward coherence and experiences built to endure.
Her perspective is shaped by executive-level roles as Brand Strategist at Resonance Consultancy, Head of Concept and Strategy at Ste. Marie Studio, and Creative Director at Farmboy Fine Arts. Her work balances art and science, delivering experiences with cultural depth and commercial relevance, driven by vision and grounded in real-world application.
EXPERTISE
IN STRATEGY
articulating vision through INSIGHT DRIVEN positioning
IN EXECUTION
creating exceptional brand experiences at every touchpoint
Past Projects
Hospitality
DESTINATION CANADA MARRIOTT AUTOGRAPH COLLECTION SHANGRI-LA HOTEL VANCOUVER ARCHETYPE HOSPITALITY BRAND, SEATTLE THE EMILY HOTEL BRAND STANDARD SUNDAY EDITION, SEATTLE THE ENGLISH INN, VICTORIA ANANTARA EASTERN MANGROVES HOTEL, ABU DHABI W HOTEL YAS ISLAND, ABU DHABI ROSEWOOD HOTEL GEORGIA VANCOUVER FAIRMONT FLAME TOWERS BAKU AZERBAIJAN W HOTELS BEIJING W HOTELS BRAND STANDARD WESTIN ELEMENT BRAND STANDARD WALT DISNEY CRUISES
Real Estate Development
QIDDIYA CITY SAUDI ARABIA JINJU BY ANTHEM PROPERTIES KEEFER STREET CHINATOWN BY ANTHEM WEST GEORGIA BY ANTHEM CENTURY CITY SURREY HOLLAND PARK HABITAT BY HUDSON PROJECTS KINGSWAY & PRINCE ALBERT BY RIZE CAMBIE CORRIDOR BY COROMANDEL BELLEVUE BY ONNI GROUP
Independent Businesses
LARRY’S MARKET, NORTH VANCOUVER PRECISION HEARING CLINIC, MULTIPLE LOCATIONS FUJI MARKET, WHISTLER COLLABWARE OFFICE, VANCOUVER
Products
FARMBOY FINE ARTS HUNTER DOUGLAS HOSPITALITY X FBFA ROLLER SHADES SHAW CONTRACT HOSPITALITY CARPETS WOODWARDS RETAIL CHRISTOFFERSEN PERFUME OILS
Get in touch →
Armoury District
201 - 1540 West 2nd Avenue
Vancouver, BC, Canada
Evelyn@EvelynSum.com
+1 (778) 990 8799
Open for engagement on a project basis or as an embedded advisory service within clients’ organizations.
Photo & Image credits: 1. The Botanist Restaurant, Ema Peter Photography 2. The Vain Illustration, Frances Howell 3. Chinesischer Mantel, Ellen Dornhaus 4. Jet Into Kai Tak Airport 1989, Greg Girard 5. Chinesischer Mantel in situ courtesy of Shangri-la Hotel Vancouver 6. My Remembrance: Lotus Landscape, 2015, Yi Chun Lin, 7. Scholar Rock: Crouching Dragon, 2014, (close up), Yi Chun Lin 8. Coral Rose in Glass Jar (By Moonlight), 2019, Karin Bubas photo: Monte Clark Gallery 9. W Yas Island Abu Dhabi Hotel, photo: VFM Leonardo 10. Woodwards Collage, Evelyn Sum 11. Woodwards’ word mark, Evelyn Sum 12. The Gaskell, Conrad Brown 13. The Gaskell book photos, Conrad Brown 14. Coromandel Concept Book, Evelyn Sum 15. Christoffersen bottles, Evelyn Sum 16. Collabware Office, Evelyn Sum 17. Private Residence, Evelyn Sum 18. Bel Niente Concept Book, mixed 19. It Rains Hong Kong, Fan Ho Photography, photo: Blue Lotus Gallery 20. Centari Room, Evelyn Sum