https://www.evelynsum.com/about daily 0.75 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/26b228f1-61c2-46ef-8624-d005bad7d079/Headshot2b.jpg About Evelyn Sum | Brand Strategist & Creative Director https://www.evelynsum.com/strategy daily 0.75 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7baed55a-d612-42f9-ada8-9a28612e89ee/Screen+Shot+2022-02-20+at+12.25.02+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/04e8d9c4-0dfe-40ff-b9db-fc39d5fbd40e/Screen+Shot+2022-02-20+at+12.26.03+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/df6e713d-bb59-4852-accb-4893a24f168e/Screen+Shot+2022-02-20+at+12.29.42+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8e1f144c-262d-4845-bf09-ffc137f47f6a/lobby.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0b7f6d2c-78cf-46f2-bf31-866024db5cdd/jinju-amenity.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8571a740-edc5-4db4-bb8e-ab87d91d97d5/Jinju-amenityoutdoor.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9b205b57-2984-4b83-8879-45656c0ccbc9/jinju-pool.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1156a166-18f9-4af9-92f1-16e7fcedb907/splash-animated.gif https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b0c3a861-7ff9-40f9-88d6-34f8772e9ce8/IMG_8552.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1372e194-2e7a-4260-b9a2-018bbd8ea4cb/ValueIllustrationV4.png Brand Strategy & Experience Development | Evelyn Sum - LEADING WITH STRATEGY The strongest brands, places, and experiences begin with a clear idea. By examining business intent, brand meaning, and the broader market and cultural landscape early in the process, strategy clarifies what truly matters—creating the conditions for sharper differentiation, deeper audience resonance, stronger alignment, and greater long-term value. Evelyn partners with organizations to define clear strategic direction, equipping leaders with the insight needed to make confident decisions across business, brand, and experience design. Her work connects cultural signals, market intelligence, and strategic judgment to help organizations navigate complexity, reduce downstream friction, and move forward with confidence. This strategy-led approach integrates both human and data-driven intelligence, using research to anticipate change and align early decisions with long-term sustainability. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f22d129a-f018-4500-8dbf-e478296c41bc/Screen+Shot+2022-03-17+at+10.14.31+AM.png Brand Strategy & Experience Development | Evelyn Sum - STRATEGY Identifies opportunity. Defines where a product, brand, or place can meaningfully compete—and where opportunity exists. Grounded in market intelligence, cultural context, and business objectives, this work identifies gaps and unmet needs, clarifying how a concept should differentiate and what territory it can credibly own. The result is a clear positioning framework that anchors concept development in real opportunity and long-term relevance. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0b66a4cd-c9db-4746-a3bc-16d1d0c1706c/Screen+Shot+2022-02-20+at+2.19.50+PM.png Brand Strategy & Experience Development | Evelyn Sum - VISION Creates alignment. Transforms positioning into a clear, compelling concept that defines what the product, place, or brand is—and how it comes to life. This stage establishes the North Star, translating strategic opportunity into a cohesive vision across product, brand, space, service, and experience. It defines the core idea, narrative, and point of view, along with the principles that shape how the concept is expressed. The outcome is a concept that is both distinctive and executable, with the clarity to guide decisions from early design through to launch. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4bf8b525-c445-433e-b8bb-64d5ff6b65c0/PROJECT-ARCHETYPE-LOUNGE-GIF.gif Brand Strategy & Experience Development | Evelyn Sum - experience Brings vision to life. Structures how the concept is delivered across physical and digital touchpoints. Building on the established vision, this work defines how the experience is sequenced, expressed, and aligned—from environments and service interactions to programming, identity and communications. It brings design, operations, and brand expression into a cohesive system that supports execution. Brand direction is carried through this stage as an integrated framework, ensuring consistency, clarity, and integrity as the concept is implemented and scaled. The result is an experience that is intuitive, cohesive, and designed to maintain impact over time. https://www.evelynsum.com/strategy-2 daily 0.75 2026-04-14 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/df51c416-635b-4f58-b182-d5e2f82a7d9f/Screen+Shot+2023-04-06+at+4.09.22+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f22d129a-f018-4500-8dbf-e478296c41bc/Screen+Shot+2022-03-17+at+10.14.31+AM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1693971933017-LYI7UN40YO67HBEL0TBH/Screen+Shot+2022-02-19+at+8.52.40+PM.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7baed55a-d612-42f9-ada8-9a28612e89ee/Screen+Shot+2022-02-20+at+12.25.02+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/04e8d9c4-0dfe-40ff-b9db-fc39d5fbd40e/Screen+Shot+2022-02-20+at+12.26.03+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/df6e713d-bb59-4852-accb-4893a24f168e/Screen+Shot+2022-02-20+at+12.29.42+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8e1f144c-262d-4845-bf09-ffc137f47f6a/lobby.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0b7f6d2c-78cf-46f2-bf31-866024db5cdd/jinju-amenity.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8571a740-edc5-4db4-bb8e-ab87d91d97d5/Jinju-amenityoutdoor.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9b205b57-2984-4b83-8879-45656c0ccbc9/jinju-pool.jpeg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1156a166-18f9-4af9-92f1-16e7fcedb907/splash-animated.gif https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b0c3a861-7ff9-40f9-88d6-34f8772e9ce8/IMG_8552.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1372e194-2e7a-4260-b9a2-018bbd8ea4cb/ValueIllustrationV4.png Strategy (Copy) - LEADING WITH STRATEGY Strategic foresight is one of the most effective ways organizations remain agile and resilient in an increasingly uncertain world. By examining business intent, brand meaning, and the broader market and cultural landscape early in the process, strategy clarifies what truly matters—creating the conditions for sharper differentiation, more coherent experience design, and stronger long-term value. Evelyn partners with organizations to translate foresight into clear strategic direction, equipping leaders with insight that informs decision-making across business, brand, and experience design. Her work connects cultural signals, market intelligence, and strategic judgment to help organizations navigate complexity, reduce downstream friction, and move forward with confidence. This strategy-led approach integrates both human and data-driven intelligence, using research to anticipate change and align early decisions with long-term sustainability. https://www.evelynsum.com/home daily 1.0 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/48edf330-fe3c-4edd-9617-4ffd1f914036/huge.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b19815b1-4d92-44fe-aec8-db20dee7a376/characters4.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/46504f3a-adaa-4ce3-bc9c-0302507e6635/Screen+Shot+2022-02-04+at+9.48.55+AM.png Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645302096955-EVNINPMELGFBTVXTUHTT/ART-min.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7a8abe00-c5d2-4adf-8136-00957aaa95dd/Art_Assetsg.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8012ad07-ba93-4768-b7ad-cd08dc0fc2f5/HK_1989_002A.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c9670edc-f917-4e86-861c-81dabb39bae5/Screen+Shot+2022-02-04+at+9.58.59+AM.png Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/eafc314a-10e2-4ee6-9867-c8ef8b762b59/DSF1407.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e25dbebf-98e7-4e28-9a7e-bb14bc8cea13/05_133.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b9f012c7-2ff9-4c21-9bea-69ddb9483604/Woodsillustration.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645301799203-AMH1ISR2PVREOR0C1B34/BRANDS-min.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/839e9564-7640-485b-a629-10c8d07ea0aa/WOODWARDS+final.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2e900fc9-c919-403b-887a-35af91b85a32/HOME-BRANDS-GIF.gif Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/eb6c218a-3d54-4ef6-b236-675a8e40e919/Gaskellbook.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/59c06b21-152e-44e3-859d-579360f3f6b0/Vision+Deck+-+mockup.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/88f80c98-dd62-4f33-82fe-b26ba4b608e4/Christofferesen+Bottles2.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645301838315-CUUOFVVFP2VW9LSNM216/SPACES-MIN.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/15c6a117-3345-4245-9919-f9c4d1fff767/Layer+49.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b2ffa1f6-8e4b-4c8d-bb9a-5637dfe040c0/Home-BELNIENTE-GIF.gif Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4c5ad6b3-6476-48b6-926a-416ac2781456/IMG_4925.jpg Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e23e3b47-9647-4da9-903f-f7bb04ea5160/Screen+Shot+2021-07-17+at+12.30.30+PM.png Evelyn Sum | Brand Strategist & Creative Director https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f6ae9c32-0d03-4bd9-a0ff-3617025e3888/Layer+48.jpg Evelyn Sum | Brand Strategist & Creative Director https://www.evelynsum.com/experiences daily 0.75 2026-10-13 https://www.evelynsum.com/experiences/gaskell monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3216883b-d554-4258-b819-bafe28ee3656/Screen+Shot+2022-02-19+at+7.13.35+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7e8554ad-7edf-4798-b19f-24ac014a35b1/Screen+Shot+2022-02-19+at+7.20.20+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/09c1ecdd-cd3f-42c3-9ea7-9cd01fd68f78/Screen+Shot+2022-02-19+at+7.19.07+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7845955e-ac02-47ee-b660-dd2c032b57ed/Screen+Shot+2022-02-19+at+7.21.01+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3eb3a9ea-77d7-4dc4-9b2f-36d3cc7bf66e/Screen+Shot+2022-02-19+at+7.21.47+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1ada907f-3ad2-4794-a716-9a2272581220/Screen+Shot+2022-02-19+at+7.21.55+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645328673259-UG4L5X1O7OJL1MB6NC4O/Screen%2BShot%2B2022-02-19%2Bat%2B7.21.13%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9b82e5d3-c7b2-4481-a773-2bebfa28344c/Screen+Shot+2022-02-19+at+7.22.48+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b8270f18-d88b-42bb-8338-f94b7e22ca96/Screen+Shot+2022-02-19+at+7.24.25+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645336782758-ZFLB2A5VJ9NRPW75HY3Q/Screen%2BShot%2B2022-02-19%2Bat%2B7.24.09%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c0df33b8-1bc2-498e-a430-eeec5ffbfbfe/Screen+Shot+2022-02-19+at+7.20.46+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645328290528-PZQMG6SO90PX2W1T0VI5/Screen%2BShot%2B2022-02-19%2Bat%2B7.19.53%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/76eb0503-7134-48a0-b74a-c39a673c0536/Screen+Shot+2022-02-19+at+7.19.38+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645328320290-3YOQAT2RDF00JYBXPYEE/Screen%2BShot%2B2022-02-19%2Bat%2B7.19.23%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ea2adf26-8174-48c8-90e6-b6ff01fb3c18/Screen+Shot+2022-02-19+at+7.22.06+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645336816583-SBE6IMJN5MFW4UK7ZVTZ/Screen%2BShot%2B2022-02-19%2Bat%2B7.23.10%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3db53666-bc4f-414e-bf59-26f2ff798b8a/Screen+Shot+2022-02-19+at+7.23.42+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645330594316-SHM38UWTYR25TWVI8DEU/Screen%2BShot%2B2022-02-19%2Bat%2B7.23.55%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/045a004b-a4e9-4265-9f27-df0034a31aeb/Screen+Shot+2022-02-19+at+7.22.20+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b3431b1b-95a6-4580-909e-64e3f00fc72b/Screen+Shot+2022-02-19+at+7.22.32+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/606358a3-e6f1-40de-85da-bb925f79d769/Screen+Shot+2022-02-19+at+7.24.17+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/237e7d6f-5e52-4cab-af02-b1f5f39bde05/Screen+Shot+2022-02-19+at+7.20.08+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT - A vision BRIEF that inspires Used as a visual guidebook to communicate a holistic concept from historical precedents to brand messaging, interiors and way-finding look and feel, executive teams and partners were able to move the project forward with clarity and momentum. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/17700f8d-6f59-45b1-bf49-eb234de4bfd9/Web_The+Gaskell-slides.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c17ce8d3-c21e-4e66-b072-cf15e0411935/Screen+Shot+2022-02-19+at+10.05.21+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT - ACTUALIZATION Brought to life by developers Porte Homes, Fabric and Hudson. Sales and Marketing by Framework and Oakwyn Realty. Find out more at Life at Habitat https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/11fb0263-0181-4f58-b9e3-fa8ee2afd1ef/habitat-showcase-scaled.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE GASKELL DEVELOPMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/sundayedition monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c06c0d4f-bfba-4f12-97c5-193f8c21f756/Screen+Shot+2022-02-19+at+8.48.18+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/73fe0f06-2db4-41f0-8041-df728d2b466d/Screen+Shot+2020-07-23+at+8.30.04+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e045318c-4bbc-4389-b81e-e6c06093ca39/Screen+Shot+2020-07-23+at+8.30.56+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/be1f1b68-ef65-4728-ac6b-03c93c9ca4db/Screen+Shot+2020-07-23+at+8.30.39+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e46ba1e2-3931-415b-86a5-e446cd210360/Screen+Shot+2020-07-23+at+8.30.22+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d047eafd-afb4-41c8-8099-fefb70adc795/Screen+Shot+2022-02-19+at+8.57.26+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0d8eecb0-432f-4cb4-a525-63f09c89120c/Screen+Shot+2022-02-19+at+8.57.07+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c00672ba-df5c-47ed-ac7b-a4c6107a820f/Screen+Shot+2022-02-19+at+8.56.21+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f0090d3f-f7b3-47e5-b1e7-d14856059b9d/Screen+Shot+2020-07-23+at+8.31.23+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1610834b-9e7d-449d-ab75-0acc68dd00b4/Screen+Shot+2022-02-19+at+8.54.17+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/08150e68-ac51-4fb7-b323-6c1fed9fee2d/Screen+Shot+2022-02-19+at+8.54.02+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/28ac98b7-90ab-4b75-8fd9-afdf44c024c8/Screen+Shot+2022-02-19+at+8.53.40+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2acfd98c-9767-4796-b656-b61977394953/Screen+Shot+2022-02-19+at+8.52.03+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6d03a876-b1c2-4748-85c8-6e3c01e01237/Screen+Shot+2022-02-19+at+8.51.32+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8247c509-9e9a-4700-8d45-8c71df994c4c/Screen+Shot+2022-02-19+at+8.51.17+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/29756976-1781-4b00-b0ef-cd74bfab3c30/Screen+Shot+2022-02-19+at+8.50.09+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/60b77305-cfb7-436d-8106-e973eb695c01/Screen+Shot+2022-02-19+at+8.54.32+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b301462d-479c-42ff-824e-6e93d8a71ac4/Screen+Shot+2022-02-19+at+8.52.40+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8ca129b9-a80c-4e99-adaa-89f4a5afbbfb/Screen+Shot+2022-02-19+at+8.52.32+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0bca389f-6ac2-41a3-a76a-c290881e6c78/Screen+Shot+2022-02-19+at+8.52.17+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3e796e42-2310-4975-827c-74a00736380e/Screen+Shot+2022-02-19+at+8.53.01+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6e48f8d5-36a4-4125-bf56-29da47ec9781/Screen+Shot+2022-02-19+at+8.52.49+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/50ac663a-fd38-4301-a953-7d5a455a08a3/Screen+Shot+2022-02-19+at+8.54.24+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b9545d20-06bd-4428-9fe8-09c242250ba2/Screen+Shot+2020-07-23+at+8.31.15+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4e731fb6-e234-472d-acf5-a716137c3164/Screen+Shot+2022-02-19+at+8.53.27+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5e15b730-d512-4549-b4f0-a5ad51b52cea/Screen+Shot+2022-02-19+at+8.53.21+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645336533073-OR2ZF846AIWZXIDFHB66/Screen%2BShot%2B2022-02-19%2Bat%2B8.53.10%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d463b1e6-bf06-455c-bc35-19d6e24be9cf/Screen+Shot+2022-02-19+at+8.49.55+PM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION - A vision deck that inspires Used as a visual guidebook to communicate a holistic concept from historical precedents to brand messaging, interiors and way-finding look and feel, executive teams and partners were able to move the project forward with clarity and momentum. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0a1c5fff-4d41-49de-9ea4-70da0cbcfe1f/Sunday_Strategy.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - SUNDAY EDITION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/archetype monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c8044f02-fd5c-4ef5-8145-afe1d4598dfe/Screen+Shot+2022-02-20+at+4.21.49+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e81474c8-01e1-4806-b537-714ad7ce5800/Screen+Shot+2022-02-20+at+4.21.33+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND Photo by Patrick Conaty https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2f558fae-2636-472b-941a-567fc3818782/Screen+Shot+2022-02-20+at+4.20.58+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d2d0ff90-6cb4-438d-8010-1742eacb220e/Screen+Shot+2022-02-20+at+4.20.45+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8680aa96-b4d9-43ba-b681-29338a5bff13/Screen+Shot+2022-02-20+at+6.20.36+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9ac08349-98e3-4f06-885e-4c0703a67b4f/Screen+Shot+2022-02-20+at+4.20.33+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/38c34d07-daed-4795-8f00-8161d6b4bafa/Screen+Shot+2022-02-20+at+4.19.43+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645408110529-EEPUY2B2OTGLT4XZULAD/Screen%2BShot%2B2022-02-20%2Bat%2B2.16.28%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/192f0b04-6a42-4d16-bc6b-d81029db6b37/Screen+Shot+2022-02-20+at+2.13.24+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND Sofia Coppola's office at Vogue by Bruce Weber https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a3401e16-6305-4fe0-9744-c1f12c75ac15/Screen+Shot+2022-02-20+at+6.21.36+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3e147140-4b87-4492-bea7-13ce5cd79a0a/Screen+Shot+2022-02-20+at+6.21.07+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND Ballet BC by Patrick Conaty https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645411621270-US2I6US2QOD1ND5M1A9S/Screen%252BShot%252B2022-02-20%252Bat%252B2.19.20%252BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645411786085-PUJ1Q8EYAPVNWI0UR4DE/Screen%2BShot%2B2022-02-20%2Bat%2B2.18.23%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645411751494-F5TM91AVNTQ5HD4R13LV/Screen%2BShot%2B2022-02-20%2Bat%2B2.17.38%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645411708818-92O6TTYYUWH97PZYHI91/Screen%2BShot%2B2022-02-20%2Bat%2B2.18.03%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/57b3ca8c-4546-4147-85b0-b72b1e3e3a3e/Screen+Shot+2022-02-20+at+2.15.24+PM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - A company WITH A MISSION Archetype is a lifestyle company with a mission to enrich urban life, daily. More than a business, Archetype is a movement dedicated to supporting healthier cities through hospitality, wellness, placemaking, living spaces, cultural projects, and community service. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/542771ac-2432-4b73-973c-c2c6b7a1d5a2/Screen+Shot+2022-02-20+at+2.19.50+PM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/84e54d0a-3dd7-4fe8-8f96-9cad02ab30c7/Screen+Shot+2022-02-20+at+2.19.28+PM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/05fadc80-3265-4b9e-ae01-1efb0f5bd6e4/PROJECT-ARCHETYPE-CAFE-GIF.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/89286bdb-f645-4b14-a6d6-af520103e429/PROJECT-ARCHETYPE-GRABNGO-GIF.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4bf8b525-c445-433e-b8bb-64d5ff6b65c0/PROJECT-ARCHETYPE-LOUNGE-GIF.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/74702ef1-c5fd-449c-a74c-37513dec9033/PROJECT-ARCHETYPE-STRATEGY-GIF.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - ARCHETYPE: A HOTEL BRAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/englishinn monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d04ce556-80dc-44b8-95ca-4d392b6b4146/Layer+21.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/40a19b0d-ea83-4c9d-a66e-bb0bf32e013a/Layer+20.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e57cef6c-bad9-499d-800d-df546b2744d4/Layer+19.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/12b785e4-5398-4feb-9268-86806436c6bd/Layer+18.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c175c96d-449c-49c8-88f1-7e060cd18b30/Layer+17.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6328a2f5-0791-40f0-8fd8-fbc6cafd1c01/Layer+16.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/dbc5f623-6bae-41c2-9391-5a242b152c4a/Layer+15.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f177e9c5-9728-4352-8cf1-99129dcce1b7/Layer+14.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d3bb7a36-271a-4959-b74a-850d9f356800/Layer+12.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a6ba4dd7-3d4b-402d-851e-23f4a667b28e/Layer+11.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/881fd146-e762-4934-8933-7a42214b414d/Layer+10.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/25b6faf6-eb57-4e81-a8a0-12bad5d7e738/Layer+9.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/44b463ce-56d5-4e3a-8b3f-2637925d1929/Layer+3.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9bed73e8-d747-4f15-9ac7-672ca96a85d8/Layer+4.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6a35bdd0-92c7-4c9e-b572-6ae62f6b779e/Layer+8.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e2b19bc6-49dd-4b67-a496-9098137afc07/Layer+7.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4883dc8e-0e8f-45cc-8864-0b686acc078d/Layer+6.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8104fe50-e3a8-4f33-8e8a-fe1af7874e62/Layer+13.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ab44a8dc-a747-4501-804e-23740a4fd1cb/SK-A-1857.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN - THE ENGLISH INN CONCEPT BOOK Used as a visual guidebook to communicate a holistic concept from historical precedents to brand direction, interiors and programming look and feel, Aragon’s executive teams and partners have a clear tool kit to propel the project forward. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/df03cddb-233a-4a6d-bc5a-bbdbdc3509d1/PROJ-ENINN-Food.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645419905399-9DLBE01EC4UFVB7G05LO/Screen%2BShot%2B2020-02-09%2Bat%2B6.08.34%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN - point of view special but not special occasion heritage but not old fashion the great public house as a category https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6e2ef9cd-3554-4cc3-b474-ed990388a4c3/PRO-ENGLISHINN.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - THE ENGLISH INN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/larrysmarket monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/09cdb442-afd5-4cb8-a193-34569c6676ba/Layer+8.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/577df28b-3b7a-4b45-93a2-48262a68b941/b11ca902f1d6741d51f4295c7203aaee.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f803feb4-e0a4-4580-8fcb-d47a3edf4b04/62c148f51bf063fe070acc4d15324e44.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/de618a79-1719-456d-8892-a265931f1b31/237948.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/dcfbdf29-43bf-4bfb-bdf0-4071633c5b05/Layer+9.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/91c369ba-b3ff-4951-ba95-6091bd9c1f6d/images.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5ef75fb8-1263-40dc-8548-e0c1c1589e40/larrys.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/53df15a3-050c-476e-b020-b6ff72e0eccf/Larrys-market-for-website.png Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/962ac58a-314a-400e-85f7-bf077d2e5936/IMG_3883.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/22a48931-ef2b-49fd-beb6-fcaaaba9c1e1/0.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/58c57f4e-fd10-4608-8db6-7a738edfab4c/img_7889.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/652a1f75-6687-47da-88f4-c1fb749313d1/Layer+12.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/40d71dd9-4193-486f-a0d2-a2664fd66c01/larrys-markets-3.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/cd662827-f8ee-4650-b565-56c9bca781e4/larry-s-market.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/979421f3-b17e-48c8-8882-d4d9fe9f2eef/l.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5624cfb6-795b-4b87-9942-6d01204151d1/IMG_0030-2.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c98c95de-4772-4c48-b5ae-b0708e8fbd70/Layer+15.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b24ee316-5742-4bca-bfd2-5ea4f0aac331/Layer+11.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/fd69374a-2f90-4d5f-8655-e642891a72f2/16134732_larry-s-market-1-min.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/84fe0683-181e-439b-bfad-10ad5ad629d9/Layer+13.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/41efa49a-9906-444f-8d0e-d54197f29420/Layer+10.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/48373a31-2671-444d-97ad-913209fc2a7f/Layer+14.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/bae91284-034d-485b-9b01-405132f928f4/Screen+Shot+2020-02-06+at+10.40.44+AM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/362711a4-b5c6-4a31-8805-91103b8172c5/Screen+Shot+2022-02-21+at+2.07.19+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - LARRY'S MARKET - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/openoutcry monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/87ecffcc-a184-4d81-85ea-d8dad625337c/sign.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3db18adc-53a3-4365-ae06-3065bbc876ae/IMG_0640-6.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ccba364a-e4be-4f8c-9236-9c3a520d3f4d/open-outcry-corned-beef.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/22e6ade0-b4bc-4bbc-a2ca-db75565981a8/Screen+Shot+2022-03-27+at+3.53.32+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/14a1ee12-da4b-4a5d-9a36-f88a70342468/Screen+Shot+2022-02-21+at+5.18.04+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/70f3a8c8-b5ef-47d1-aeb0-5740aec02a72/outcry1.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1da871ca-9d01-4800-b421-33e5caea0a14/Layer+12.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/50f01e42-6311-4eb1-a81b-0927c3c16800/Layer+13.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9484e387-125e-418a-a999-0598ca154792/Screen+Shot+2022-02-21+at+4.45.37+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a1b87370-e5e4-4c35-8a64-bddf8952a81c/Screen+Shot+2022-02-21+at+4.45.04+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7cc54216-63b3-4549-9862-38e79dc9f229/Screen+Shot+2022-02-21+at+4.43.02+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d06fbd0b-03a3-458a-889d-6e82c6d8ece0/Screen+Shot+2022-02-21+at+4.47.04+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b1914a45-a18b-469e-b477-e8d9177f5b90/Screen+Shot+2022-02-21+at+4.46.49+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9f7f6e92-4199-4302-9e8e-6bd558438fac/Screen+Shot+2022-02-21+at+4.43.25+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/146a06e6-df09-4549-962a-bfcbc65e1f44/Screen+Shot+2022-02-21+at+5.17.50+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3ed98b22-f35a-40f1-9462-98887789a3ad/Screen+Shot+2022-02-21+at+5.17.34+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/87387933-e5a2-44dc-965e-04eb7322a0d4/Screen+Shot+2022-02-21+at+5.17.25+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3a0e94f0-ab85-4ac0-a682-6e01ddac37a7/Screen+Shot+2022-02-21+at+5.17.08+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/34e582cc-28f4-488c-81a9-3c371a8338d9/615A8041-1.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/25d4f0aa-b851-4c03-b613-520d66abf5bf/IMG_2172.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/aa4e4e24-99ab-45d6-a369-1dad6b61b272/outcry3.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/53a25604-fc73-4a4f-8434-d33bec17be33/outcry2.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/39e1dfa0-f1db-4e18-8b33-4688c8563090/tradingfloor_closed_update_1.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR - A PROJECT THAT IS RICH IN HISTORY https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2b8bcf93-113a-4dc3-b79b-e0acede451be/Screen+Shot+2022-02-22+at+10.11.15+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR PENDER & HOWE STREET • Vancouver’s population boomed in 1906 — from 24,000 to 51,000 in five years. • The Alhambra Theatre occupied the corner of Pender and Howe to entertain the masses. • Vancouver’s first Orpheum opened in 1906 on the same site and was operated as part of the Sullivan and Considine vaudeville circuit out of Seattle, which once owned 20 theatres in the Pacific Northwest. • Votaries of Vaudeville filled every available seat and box in the remodelled theatre within ten minutes of the time the doors first opened to the public.” (bottom right image). • Tickets were 15 to 25 cents, and there were afternoon and evening performances. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/44df091b-63cc-4f6d-b4eb-b96865b95d80/Layer+30.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR - VANCOUVER STOCK EXCHANGE The Vancouver Stock Exchange was first incorporated in 1906 and opened on Aug. 1, 1907, at 849 West Pender St. By 1929, a new eleven-storey neo-gothic building stood on the corner of Pender and Howe. The address changes to Howe and it became the home of the Vancouver Stock Exchange until 1947. The VSE was the third major stock exchange in Canada, after the Toronto Stock Exchange (TSX) and Montreal Stock Exchange (MSE). In 1989, Forbes magazine labelled the VSE the “scam capital of the world.” This was ironic since the VSE was established as a made-in-B.C. solution to frontier fraud. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6c823a41-0026-4dc5-86ab-9abafd7a8cc4/Screen+Shot+2022-02-22+at+10.04.29+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR PROHIBITION Prohibition in British Columbia 1917-1921 • The term “speakeasy” derives from the need for these illegal establishments to remain under the radar of law enforcement. Patrons were expected to remain quiet - to “speakeasy” when on the streets, and to remain at least somewhat less raucous when in the speakeasy itself, so as not to draw the attention of the police. • Top right image: Federal agents pose with the haul after a raid on a speakeasy in Washington, DC, in 1923. • Bottom left image: Before and after photos of two federal agents who donned disguises before cracking down on a speakeasy. • Bottom right images: Examples of Kennedy’s cocktail labels and vintage bottles. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7c9c8fc3-16b2-4646-8239-60c24960192b/PROJECTS-OUTCRY.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - OPEN OUTCRY BAR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/fbfa monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6fa7b60c-4c99-4542-acb7-f63816f66d85/Screen+Shot+2021-07-27+at+10.48.56+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Farmboy Fine Arts - farmerluxe 2009 Paying homage to the client’s rural roots, the concept behind Farmerluxe is based on the quilting patterns from rural Alberta, specifically the “log cabin” and the “wedding ring” designs. A collection of contemporary graphic illustrations from emerging North American artists was showcased and strategically curated in the quilting pattern arrangement. Photography and mixed media works punctuated the exhibit space by offsetting the bold graphic nature of the background. Contemporary Art juxtaposed with rural quilting patterns had a high impact on the booth design. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/71148e4e-cd52-4557-9e3f-2f1d55eb9476/Screen+Shot+2021-07-27+at+10.49.20+AM.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a40432d3-8eda-4a86-91e1-3bf299e68c8c/Screen+Shot+2021-07-27+at+10.49.49+AM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6c71ce45-0f0d-49ee-a09e-1f157238067d/hankerchieves.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/99aeebaf-9b28-4d59-8236-a7146e88b019/DSCN2805.JPG https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7bf7b997-fae6-4577-8811-ad82d66f2f32/DSCN1955.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/889d11a1-ecc2-4ec4-adde-b80a6dca3448/DSCN1451.JPG https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4f57950d-6426-4b53-9880-8c88dbd884e0/DSCN1964+copy.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/619c579b-0655-4ae2-a4ee-8dc587b3051b/DSCN1970+copy.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5a54a3a1-16b2-4e17-9490-b9b0e4a0b066/Booth-front-colourized.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Farmboy Fine Arts - CIRCUS 2010 The theme for the marketing campaign draws inspiration from an imagined travelling circus show set in an abandoned rural field. The backdrop of the trade show booth displays an expressionistic, free-hand aesthetic that is playful and energetic. Physical sculptural elements such as making the Bronco logo come to life in a pop-up form are further enhanced by shadow effects rendered in the graphic styles of the background image to create depth and engage the viewer. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6dcc1f35-a7ec-4f75-a8af-4011b8c6ce91/DSCN4341.JPG https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/404615fa-020d-4da3-bfac-4fd6e85ed3b0/Screen+Shot+2023-09-05+at+7.17.42+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/898dccd6-00ad-4f0c-8804-6994d7097d5f/DSCN4332.JPG https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6bcce792-84ec-4a00-8a79-8ee3b786d8c7/Screen+Shot+2023-09-05+at+7.17.09+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2c85ea56-aafb-40d3-b8f1-9e32a4109599/Booth+copy.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Farmboy Fine Arts - op art 2008 Coined in an article in Time magazine in 1964, which described the ‘op art’ movement as an “attack on the eye”. Op art was a social, engaging, non-elitist kind of objective art that emphasized the role and experience of the visitor -much like the company’s mission as “spatial activists.” The marketing campaign represents a “mish-mash” of op art - through the use of bold colours and high contrast patterns of the 90s intermixed with the mathematical deductions of the rural landscape of Red Deer Alberta (thanks to google earth). The op art theme was further supported by nostalgic viewfinders that showed current projects as swag and the team participated in uniform with 90’s sneaker styles and colourful tees. The marketing campaign is a perfect representation of the client’s brand philosophy- rural roots urban design. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2b49bdae-e002-4b26-b52f-62082de603b6/DSCN1003.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/fb1d1d86-8156-484f-b6b8-3c264d938671/DSCN0951.JPG https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4c1ba8f1-d557-43e7-8e5d-fc55b75d4b5c/DSCN2340.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/baf88ea4-f0bd-44dc-951b-a7a6392601a1/FBFA-BRND-HIST-001-updated_SP2010_Page_17+copy_o.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a787ed8a-0594-4884-a1d8-46a2f95f49d1/Screen+Shot+2023-09-05+at+7.37.12+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d864708d-a5e7-488b-a570-1432b5a30fd2/DSCN0999-vertical.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6fd04d2c-a26f-456b-b6cf-8edaed63386e/catalogue02-2007.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e52d2b53-f0e0-4342-a67f-03919dca7603/DSCN2347+copy.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ecdbd1a4-9024-41a4-a8ea-fd17a9bd4816/Screen+Shot+2023-09-05+at+7.50.39+PM.png https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/95745b3b-74aa-4339-843d-669ef17aa74a/booth02+copy.jpg https://www.evelynsum.com/experiences/disney monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1697670574877-767B07PEX44UVK467B5A/Disney-Magic-Atrium-Dry-Dock.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - WALT DISNEY MAGIC - A CRUISE LINER FROM ANOTHER ERA The Walt Disney Magic team envisioned a new cruise liner with an art deco aesthetic. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/dc05429a-e4cb-4ad1-b685-293fcdda5775/Disney-ATRIUM.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - WALT DISNEY MAGIC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ee7b35e8-33d4-4ca9-b285-d5f6592996d6/Disney-Deck5.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - WALT DISNEY MAGIC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5a6ad950-9e5f-4cd3-91f4-2b2ee4687882/Disney-cabanas.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - WALT DISNEY MAGIC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/shangrila monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/002293ff-844c-4d67-8c9a-0b1ad56dd522/Art_Assetsg.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Photo courtesy of Shangri-la Vancouver https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5474de4f-471b-4d83-80fe-bec393fb5b2d/Screen+Shot+2022-02-04+at+9.48.55+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER "Chinese garment" by Ellen Dornhaus https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1646086825304-PDMWP9NWNNQKL909OYUV/Shangri-La%2BHotel%2BVancouver%2B-%2BDeluxe%2BOne%2BBedroom%2BSuite%2B-%2B1238390.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Photo courtesy of Shangri-la Vancouver https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/01ac181e-a718-4e09-8396-665985ab1a22/Art_Assetsu.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Photo courtesy of Shangri-la Vancouver https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ba892669-258b-438b-8944-9ffa1a7e0724/Art_Assetsv.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER "Scholar Rock: Crouching Dragon, 2014" by Yi Chun Lin https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2f1485a1-e652-4123-bae1-98d8c5f1fe13/Art_Assetst.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER My Remembrance: Lotus Landscape, 2015 by Yi Chun Lin https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/79910779-8249-4cf4-9b67-35e29080489e/Screen+Shot+2022-02-28+at+3.10.20+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER "Fairyland, 2014" by Guang-Yu Zhang https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1646086779294-NXHR255Q5ZL3WGU3PXA5/Shangri-La%2BHotel%2BVancouver%2B-%2BDeluxe%2BOne%2BBedroom%2BSuite%2B-%2B1238389.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Photo courtesy of Shangri-la Vancouver https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2de5ff1d-034f-4c99-be32-7286a26b47d8/Screen+Shot+2022-02-28+at+3.03.59+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Artist - Dallae Bae https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d738ded9-74d6-4dd7-a80c-f87e31650a47/Screen+Shot+2022-02-28+at+3.27.06+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Untitled by Poon Kan Chi https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/85c84796-496f-49ac-8d98-aea030bdb487/Screen+Shot+2022-02-28+at+3.09.34+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Coloring Ink by Guang-Yu Zhang https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b46d545f-59fe-41a5-ae71-c1704de9df0f/Screen+Shot+2022-02-28+at+3.09.05+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Oriental Memory Y, 2014 by Guang-Yu Zhang https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/33cae5df-123a-496e-b4e9-445f886edcb3/Screen+Shot+2022-02-28+at+3.17.27+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER Tree I and Tree II, 2015 by artist Zhou Zhouzhou https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5d483255-dc92-4673-a062-91dc5bb3780e/Shangri-la-process.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - SHANGRI-LA VANCOUVER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/coromandel monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2172a969-7957-405d-9aef-fdb36d2f1db3/Coromandel-insights.gif https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/68a5d903-a5cd-42b6-8f60-254ac2475f35/Coromandel-positioning.gif https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3f4fbcae-6f70-48b2-abcb-62d5ee94b076/Coromandel-VISION.gif https://www.evelynsum.com/experiences/emilyhotel monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7d19a78b-2614-4d18-8b0c-c894c4835fb6/brand2.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/db3d9527-9287-492d-b53d-3736b393bdf6/brand1.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/06b6d56a-bdfe-4127-b5f8-aafbbf1532bd/LOOK+%26+FEEL+copy+2.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/38151aee-2376-4db0-99c1-5dba305816a3/LOOK+%26+FEEL.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0547f086-db77-467b-8ed4-477062b882cc/INTERIORS+DIRECTION.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/50516e73-06dc-45af-a87b-945aee3874c2/INTERIORS+DIRECTION+copy.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/fb6342cf-82db-4bcc-8828-f5d6c910ab56/AMENITY+PROGRAMMING+copy.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/36beec6e-5367-4ec4-a0c6-e6fae8abf972/EMILY.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e1ce30d1-0598-4c97-955b-fe838a3efc35/AMENITY+PROGRAMMING.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c0c82c1e-1b31-4f7e-8261-aab64723bb3a/Rectangle+15.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e1df474c-b334-4d23-ba51-591cbecff590/RESTAURANT+DIRECTION+copy.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9352df41-1f05-4691-9b1b-9c99587fa032/RESTAURANT+DIRECTION.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/61e2d028-f7a1-460c-890a-1bc194587c52/EMILY-brandmessage2.gif Selected Work | Brand Strategy & Experience — Evelyn Sum - THE EMILY HOTEL - telling a vancouver story A brand narrative that outsiders appreciate and insiders identify with. https://www.evelynsum.com/experiences/botanist monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/09c6d1aa-beab-4372-bc10-e9689a583147/huge.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/35be1f1c-9347-4154-bd5d-7d4459ee1471/Art_Assetsf.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d6dfbce2-05af-4b9e-849f-c29c535c7b5f/bathingnymph.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645226538163-K3HAWIZI6I7KSVOHTBZK/Screen%2Bshot%2B2017-04-06%2Bat%2B3.20.28%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c7a701ee-4b98-4e9c-adf1-58c2af7c9eed/Screen+Shot+2022-02-18+at+3.16.34+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5186a450-92e4-4ee2-a386-27e809d96411/4168998018_81c692618f_o.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c3a0a616-b312-4395-b028-b8429aad7f5d/Screen+Shot+2022-02-18+at+3.15.19+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1ec0ffcf-143f-4c42-8494-8553fae25af9/Screen+Shot+2022-02-18+at+3.13.54+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7d2a1a49-2e43-43c5-b5ac-8caedf82fd36/characters5.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645227123569-FPNE1ORRBWZZV2UHBPZZ/Screen%2BShot%2B2022-02-18%2Bat%2B3.30.44%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645303130615-P4G0QZXIPQMSR8SEV8HY/FullSizeRender%2B%252851%2529.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/15c3ff9b-e8af-4fab-8ee3-bbb4a04f47a8/characters3.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1f8abf2e-56a9-44b9-b731-38cf0e0bcb68/f9285f53d282fa8859fb23770654772c.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7e38f845-b36c-4ff5-ba39-d7669dc9f12c/Screen+shot+2017-08-01+at+4.48.06+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/360e74b2-c965-40f8-b0fa-8940e659718e/Art_Assetsc.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - THE BOTANIST RESTAURANT https://www.evelynsum.com/experiences/rollershades monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ca2989c5-d64c-4c6e-9a60-5a7c0dc09761/Background+copy.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b6a0dab1-7939-436b-9314-346ad4e99239/HD+_05_18_2011_1140_o.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0bf23bf8-10b7-4344-9526-a19c655d0429/HD+_05_18_2011_1144_o.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4a553ea8-4eb6-4c73-aa40-4b53205bf9db/HDH_COLLAB-LOGO.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/dfbc9785-34c9-4bc7-97e8-c850dd3d1828/HDH-header.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a5d0adf1-43a9-4187-a12d-60079970b364/HDH-Library-19_576.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c993e581-2f76-4bb0-b42f-f9a85f2e8da2/Layer+1.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/69b074f2-89f5-4251-9c46-d9cdab4e1c35/Screen+Shot+2022-02-21+at+3.03.23+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a71a1671-2a2e-48e1-8c1b-94a52ca9ba8f/Layer+2.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/318df001-1a1c-47b7-aed7-156f727c8304/SHADES.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645485769200-14VYCNZT0BM57DKXCL67/Screen%2BShot%2B2022-02-21%2Bat%2B3.20.02%2BPM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/69a653f0-83e8-42e1-abee-bf57395e75cc/webpage_screen_grab2.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/77d15189-686f-469d-a036-99207ffd450d/Screen+shot+2014-02-01+at+1.55.28+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e30bcef2-4f1a-4ade-92e6-fbaad82b49ef/BEST-OF-2.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HUNTER DOUGLAS X FBFA ROLLERSHADES https://www.evelynsum.com/experiences/christoffersen monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f168789e-5b91-45ad-a8c3-f1ecc3748390/Screen+Shot+2022-02-22+at+9.59.46+AM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b3ac7ec4-584c-49a8-89b9-a045ae03d129/Screen+Shot+2022-02-22+at+10.06.13+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - RESEARCH During the discovery and research session, a quick study uncovered the following to help with brand positioning - ANALOGUES COMPETITIVE ANALYSIS STYLING REFERENCES BOTTLE AND PACKAGING REFERENCES https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b4d0a93a-60c4-41f4-9c6f-26277cd93b60/CHRISTOFF-WORDMARKS.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - TYPEFACE IDEATION Hei was the selected typeface. https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/bf8bfd31-9d27-40eb-bcfc-e0068155cf49/Screen+Shot+2022-02-22+at+9.56.36+AM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - LOGO & LABEL IDEATION Experimenting with brushstrokes to evoke “olfactory sketches.” https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0fd3f7e5-ac90-40ae-b4cb-5bceadf5f99b/Christoffersenlogo.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - FINAL WORDMARK and label design https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1645552063548-C3AYWI5YZKEL0VYG4FH5/Christoffersen+-bottle+copy.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - CHRISTOFFERSEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.evelynsum.com/experiences/hotelgeorgia monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8445b075-75f5-4d11-93db-63483ffdcead/Art_Assetsh.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA "Luna" by David Robinson https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/728b6431-ccee-43a2-9507-5bb27b37c989/GEOR.ID_.1.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/cc0a2a8b-3015-4af9-8b0e-b61e888ec9d4/hg-interiors-dining.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA Drum by Sonny Assu https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/bad474ef-125e-4cd0-8667-6e8708b4b883/DC2014_5_HarrisMaligne_15a.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA By Douglas Coupland https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/31998a05-8635-479d-8d56-c6d4098b95b7/GEOR.SL_.4-1406x937.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6e4fbbab-1a31-4be9-9270-5d14d8ee4a81/hg-interiors-marcel.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/776f196f-4824-4120-934b-2a2ad2779600/Screen+Shot+2022-02-21+at+8.18.45+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/5ee79c04-7ab0-4f22-9c43-8a1f3ace0278/Screen+Shot+2022-02-21+at+8.21.17+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/d7d63822-fe60-46da-a795-7bb30c0c0619/Screen+Shot+2022-02-21+at+8.18.57+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0ee249fb-f08b-47bf-9a10-79522a145051/GEOR.SL_.7-1406x937.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2e7bb994-5aef-49a0-85fc-3493d1a1fbe0/Screen+Shot+2022-02-21+at+8.20.56+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/9fbd2548-3eee-485c-993a-0532ef3c5242/Screen+Shot+2022-02-21+at+8.23.21+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA By Fred Herzog https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7b9de2e3-b1ac-4e3b-a4b3-101fa07766c5/Screen+Shot+2022-02-21+at+8.22.36+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6d8209f8-56ca-490a-ac46-67d657519fef/Art_Assetsi.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a9434189-beda-42f6-92a8-c6a56ad98184/Screen+Shot+2022-02-21+at+8.20.37+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2bbe3a81-d4ed-4bc3-8595-44b2063ef692/Screen+Shot+2022-02-21+at+9.31.56+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1e749d68-75e1-4e14-9e83-e10e8110d128/Screen+Shot+2022-02-21+at+9.31.28+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7c6f7c46-a716-4476-a75a-8a2429a90e32/Screen+Shot+2022-02-21+at+8.20.06+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/84696801-7e3a-4469-8f65-f1cb7a8b79a3/Art_Assetsq.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b70b7ad0-06b0-4d74-bb6e-7795b1ac009c/Screen+Shot+2022-02-21+at+9.31.48+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - HOTEL GEORGIA https://www.evelynsum.com/experiences/yasisland monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8bc18d0b-7a05-48c6-93cf-7cbf5a567569/Screen+Shot+2022-02-28+at+12.37.55+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/be73e319-dc2e-4a0e-9b74-c3ebc5045024/YASI.SL_.5-1406x937.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b8d3cfab-b459-4a7c-9676-ab13ae4ae63b/Screen+Shot+2022-02-28+at+12.36.46+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/e105ae9a-0769-4ef8-bcaa-783c9a327a6e/IMG_2004.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2a1f6c7b-1507-406e-a965-24973b541879/Screen+Shot+2022-02-28+at+12.35.28+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1ac0ac7f-8d69-423a-b4be-4d07b339265d/yas+viceroy+room+accommodation.jpeg Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/3c169780-acce-4373-bbc0-1e4e5126db7f/Screen+Shot+2022-02-28+at+12.38.04+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/133da236-bb59-4298-a826-dcbe48273176/Screen+Shot+2022-02-28+at+1.06.31+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c91cf576-3f20-4d7e-acf2-e8bb10c37f92/Screen+Shot+2022-02-28+at+12.36.03+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/cd7741bf-85ef-4995-9390-b7e7ddb412f1/Screen+Shot+2022-02-28+at+1.07.29+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/daf15144-02b6-4fd5-be0b-b1dee347b5fb/Screen+Shot+2022-02-28+at+12.36.18+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a47d8b04-f405-4ba7-b0a1-b8f76a91c44e/Yas-room01.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/f12a0dc8-b7ad-4fb1-9d16-65d01060019a/Screen+Shot+2022-02-28+at+12.38.37+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/c32f0fc8-7914-47dc-b337-120af444194e/Screen+Shot+2022-02-28+at+1.07.06+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/954f457c-e639-4e58-9283-ee029ab1c68d/Screen+Shot+2022-02-28+at+12.36.33+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1ca50803-276f-4d8c-9ee4-0f95083e4137/Yas-01.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/bd5281e9-0be2-4d3a-804d-9ee4059fc0c5/Screen+Shot+2022-02-28+at+12.36.57+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2bbb307b-9230-40d4-baab-432db3fa926e/Screen+Shot+2022-02-28+at+1.10.02+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/2650d204-cd8c-4aed-b3b2-12055e6d563b/Screen+Shot+2022-02-28+at+12.38.43+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4f409cfb-4a6d-4fb6-b949-671b728c63bb/Screen+Shot+2022-02-28+at+12.38.21+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/bd80a5f4-20ef-4408-9b07-aa84016c51c4/Screen+Shot+2022-02-28+at+12.38.52+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8ae44fbe-758f-4471-8449-21663b68a71f/Screen+Shot+2022-02-28+at+12.38.29+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Yas Island https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/46f642f6-b651-455c-a384-96441ca46527/Screen+Shot+2022-02-28+at+12.35.10+PM.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/da0c2a43-e8ee-4cfb-a022-062895ed4fc1/Yas-Marina-Hotel-abu-dhabi-2-1024x768-1.jpg https://www.evelynsum.com/experiences/anantara monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7e6c53e8-029e-4b37-80a1-76857a8be016/Husein-Balbaki-Untitled-1406x937.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1646075692213-Z4M4Z33MFEEH7PR5GMKW/Screen%2BShot%2B2022-02-28%2Bat%2B10.56.53%2BAM.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/17f534f6-8769-4ed4-8103-7ed40265ba7b/Screen+Shot+2022-02-28+at+9.32.13+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/883f5ec2-ad1e-4325-8f6a-23e957ab3253/Screen+Shot+2022-02-28+at+9.32.26+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/4071df25-0bc0-461f-8c7c-30ef7fdc98b9/Screen+Shot+2022-02-28+at+9.35.30+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ee2ed743-749e-46fa-9356-1530db8af578/Screen+Shot+2022-02-28+at+9.36.16+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/500909ac-b86d-4385-9ea8-79eeaced6330/Screen+Shot+2022-02-28+at+10.56.15+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1d94dea0-8919-4315-8433-4c15c809eaea/Screen+Shot+2022-02-28+at+10.54.32+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1697669200773-2TVOQ9WB6SQUP2YO678V/image_638080974604653768_thumb_520.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves By Monir Farmanfarmaian https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/71b51933-3e77-4ef7-ae33-cdcc2f41ea0a/IMG_2193.JPG Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/21cfe908-fbfa-4497-8cdc-a432b25d333b/Screen+Shot+2022-02-28+at+9.27.19+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ac89eb4b-4744-413f-a53b-f2bf95b752c9/Abdulaziz-Al-Fadli-Untitled-1406x937.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/edc1ae1a-a144-483a-bb37-271d2e8db6ed/Screen+Shot+2022-02-28+at+10.55.03+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/12ba0bfd-866d-49f6-9e2d-302e84cc9682/Screen+Shot+2022-02-28+at+9.33.59+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6ec067d2-0fa4-4897-bd9a-88c4f4f66813/Screen+Shot+2022-02-28+at+9.33.38+PM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/68ad9613-d6b6-4c4d-b19a-9b306dda61bc/Screen+Shot+2022-02-28+at+10.55.36+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/6842ad2f-a5b4-43e8-9f3f-cffeae303200/Screen+Shot+2022-02-28+at+10.55.21+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/0899d4a3-cd69-4364-8d42-1eb367be3260/Screen+Shot+2022-02-28+at+10.56.05+AM.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1697669114796-5T53GXT0G2UCDMP8VPT8/Alipour-web3.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Anantara Eastern Mangroves By Monir Farmanfarmaian https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/a0b92685-6881-4f6f-b8e9-c820ce9ae7a6/abu-dhabi-eastern-mangroves-hotel-spa-by-anantara-337135_1000_560.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b4287658-059c-40dc-a100-8414a5b5872e/CONCEPT+BOARD.jpg https://www.evelynsum.com/experiences/fairmontbaku monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7ad78c57-fe27-4856-9c09-e9d1d0dc7aa7/BAKU_FT00002.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/7e60ca57-c497-4eee-a409-4243d8ca5b6c/54835303-H1-AZE-041.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/47fc9edc-77e3-4b65-930e-6f31e58e5125/BAKU_FT00003.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/1314eec6-09ae-4730-a4fe-f3f66de0965c/baku-guestroom.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b1f02584-285d-4114-90e0-ff8282cf9828/BAKU_FT00004.png Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/b6d23939-3e2c-4bbe-b486-5932d0e12b39/BAKU.SLD_.3-810x1082.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/ad447b34-10a0-4f84-a807-96ed55420d12/BAKU.SLD_.2-844x1082.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/8dc27e6e-7e55-4ab5-bf45-6e4e04453ffc/BAKU.SLD_.1-810x1082.jpg Selected Work | Brand Strategy & Experience — Evelyn Sum - Fairmont Baku https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/241058e1-4e86-474c-9525-d9bf34dacf0f/Screen+Shot+2022-02-28+at+3.54.30+PM.jpg https://images.squarespace-cdn.com/content/v1/61253457ace0365b071ed54b/75e06ee7-1a19-4a06-9265-4ddf68ee121e/Baku-lobbysm.jpg